Tesla, the father of alternating current, who once fought Edison’s life, eventually became a “myth”; nearly 80 years later, a company named “Tesla” pays tribute to the company that left its indelible technological wealth and inherits its predecessors. The legacy has created a myth in the field of electric vehicles.

On Monday, local time, the American new energy electric vehicle giant Tesla stood out as the three major U.S. stocks closed up. Six trillion-dollar companies. As of the close of the day, Tesla rose 12.66% to $1,024.86, with the latest total market value reaching $1.03 trillion.

Many people are puzzled that Tesla’s maverick appearance is really an alternative in the technology circle, why it can create “myths” one after another. At the end of 2020, at that time, Tesla created a market value of US$631.29 billion with less than 1% of the total global car sales, surpassing the combined market value of 9 traditional car companies including Volkswagen, Toyota, Hyundai, and GM. Today, Tesla has surpassed trillions of dollars, while other car companies can only catch up.

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There are many reasons for this, but the most important one is Tesla’s strategy of “playing the long line and catching big fish”. Tesla is too good at futuristic investing and value investing. Today, the market release of electric vehicles has broken through the critical point, and the trend of fuel vehicles being eliminated in the next few years or more than ten years is obvious. Electronic products are added to electric vehicles, which has contributed to the continuous increase in the value of vehicles. So, once the market is a little bit turbulent, there is a good chance that Tesla will be pulled to a new level.

For example, this time everyone took the big purchase of 100,000 electric vehicles from Tesla by Hertz Global, a century-old car rental giant in the United States, as an important “contributor” to Tesla’s successful breakthrough of trillions of dollars.

However, there are still hidden worries under the flowers and applause, and the risks of Tesla’s skyrocketing market value cannot be ignored. Automotive electronics have brought a series of problems. As a global leader in new energy electric vehicles, Tesla must step on the ground firmly in every step.

Tesla is in a storm of public opinion, data is the key

In fact, the day before Tesla’s market value soared, there was another news that received much attention on the Internet, that the Tesla Shanghai R&D Innovation Center and the Tesla Shanghai Gigafactory Data Center were completed and put into use in the near future. According to relevant news reports, the completion of the two centers means that Tesla’s localization process in China has gone further, and it is also a new exploration of Tesla’s overseas research and development.

In fact, the completion of the data center is a decision made by Tesla for business compliance. As early as May of this year, Tesla responded to the requirements of Chinese regulators and announced the establishment of a data center in China, which has achieved localization of data storage to ensure that all data generated by vehicles sold in the mainland Chinese market are stored within the country.

Don’t underestimate this news, data is the “crude oil” in the Internet of Things era, and a consensus has long been formed in the industry. The mainstream view in the industry is that the original resource of data of all things contains too high potential energy. On the one hand, it is to realize the technological potential and commercial potential of the intelligent world, and on the other hand, it means more unknown threats, challenges, conflicts of interest and gray areas.

From a business point of view, only when data ownership is in the hands of enterprises can they maximize benefits and innovate business models. But the first question is whether the data should belong to the enterprise or the user? From a regulatory point of view, data security has a clear bottom line and principles, and regulatory authorities in various countries around the world will almost all participate in data supervision. It has become more complex, involving not only the user, the platform, but also the government regulator.

On July 2 this year, the official website of the Cyberspace Administration of China announced the “Announcement of the Cybersecurity Review Office on Launching a Cybersecurity Review of ‘Didi Chuxing’”, and the discussion on preventing national data security risks rushed to the hot search. , Amazon, Facebook and other giants continue to receive various fines from global data regulatory authorities. This process of monitoring and being regulated is actually a process of continuously delineating the scope of data application.

You may not believe in God, but you must not believe in the Chinese market

Tesla electric vehicles are known to be equipped with a series of camera-based sensors that collect road data. Therefore, the outside world often expresses concern that the Chinese data collected by Tesla will flow out of the country, posing a challenge to national security.

Earlier, The Wall Street Journal reported that Chinese government departments have ordered Tesla electric vehicles to be banned from military units and sensitive departments, and restricted the use of Tesla electric vehicles by the military, state-owned enterprises in sensitive industries, and staff of important institutions. Although the news has not been confirmed, Tesla is well aware of the security considerations for this type of data.

At the “China Development High-level Forum 2021”, Musk publicly responded: “For a commercial enterprise, whether it is a Chinese or an American enterprise, if it really conducts espionage activities, it will have a great negative impact on the enterprise. “

In addition, because of a series of negative news, for example, a car owner who has been defending his rights previously accused Tesla of brake failure at the Shanghai Auto Show, saying that Tesla’s alleged vehicle data was false, and that Tesla’s 48-page car driving before the accident was wrong. Questions about the data have also sparked a series of battles over ownership of user data.

In order to standardize the data collection of smart cars, on April 7 this year, the Ministry of Industry and Information Technology issued the “Guidelines for the Access Management of Smart Connected Car Manufacturers and Products (Trial)” (Draft for Comments), which clarified that smart and connected car manufacturers should Requirements for the collection, preservation and use of information, as well as provisions for non-disclosure and local storage of national security information and important data.

In May of this year, Tesla announced that it had established a data center in China to localize data storage, and will continue to add more local data centers to ensure that all data generated by vehicles sold in the mainland Chinese market is stored within the country. And Tesla China also said that it will open the vehicle information query platform to car owners. Although this measure has not yet been implemented, at least the outside world can see that Tesla has changed its attitude.

In Tesla’s recently released third-quarter financial report, its total revenue in the third quarter was US$13.757 billion (about RMB 87.557 billion), a year-on-year increase of 57%; billion), a year-on-year increase of 389%.

There is no doubt that China is one of Tesla’s most important markets. According to the statistics of the China Passenger Transport Association, Tesla dwarfed Weilai, Xiaopeng and Ideal with sales of more than 50,000 in September. In terms of sales from January to September, the total sales of the three companies with a total sales of more than 170,000 cannot catch up with Tesla’s sales of more than 200,000.

Stepping on “Apple Mode”, Tesla may be able to go further

For Tesla, establishing a localized autonomous driving R&D team and localized data center for the domestic market is not a bad thing, but will become a good foundation for its future technological iteration and market expansion.

As early as 2017, the “senior” Apple took a path suitable for “Sinicization” development. When the iCloud China data center landed in Guizhou, on the one hand, it was for compliance and compliance with the “People’s Republic of China Cybersecurity Law”; on the other hand It is for the stability of the user’s data connection and the transmission experience, which can be said to be a win-win approach.

Although Tesla’s current data center may not hand over the operation of the data platform like Apple, it may become a turning point for domestic car data security. From the perspective of data security and personal privacy protection, the establishment of local data centers is inevitable in the current era of increasingly strict domestic data supervision. From the perspective of the development of intelligent vehicles, it also lays the groundwork for companies to introduce higher levels of autonomous driving in the future to meet the needs of the localized market.

In addition, this behavior may also form a trend to follow in the market. According to news reports, multinational car companies including BMW, Daimler and Ford have all said they will build data centers in China for local storage of data generated by their cars.

Ford said it had established a data center in China in the first half of 2020 and stored all vehicle data locally; BMW also said it would operate a local data center for Chinese fleets in China, but it did not specify When will it start; Daimler said it already operates a dedicated automotive backend in China to store car data.

summary

The author believes that the “magic” Tesla’s market value breaking through trillions of dollars is definitely not the end, but if you want to go far in the market, especially the Chinese market, you need to let consumers see your attitude clearly.

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