Eyelash business is one of the most preferred businesses in the world. Fake lashes have been becoming a must-have for eye makeup. Hence, their demand is also increasing. People who deal in fake lashes are earning a good deal.
If you are a lash retailer or want to become one, then you must know how to find a lash factory. This is still important to know the ways to find a lash manufacturer even if you already have a lash factory in your knowledge. That way you can have multiple options as lash vendors in your penal.
In this insightful article, you will learn all the tips and tricks that you can apply to find a good and real lash factory.
A Brief about Lash Supply Chain
If you want to start a lash business, then you must be curious to know where those lashes are being manufactured. Lashes are made in a manufacturing facility. That manufacturing site is most probably a lash factory.
The lash factory then spreads the lashes all over its country so that the lashes can be sold at multiple locations.
Most lash factories sell their lashes to the wholesalers so that they can further sell these lashes to the retailers.
So, if you reverse the supply chain process right from a lash retailer, you end up reaching a lash factory.
Is It Important to Find a Lash Factory?
Yes. Finding the real source of any product is essential for any business. No matter how big or small your lash business is, it is always a good idea to have a lash factory on board.
It is important to find a lash factory for many reasons. Some of the top reasons why you should find a lash factory are mentioned below.
Increasing Profit Margins
It is probably the biggest advantage of finding a lash factory. Why contact a third party, wholesaler, or a middleman, when you can do business directly with the lash factory?
The wholesalers buy lashes in higher quantities at special pricing. They sell them one by one at a higher price per product to increase their overall profit margins.
If you find and contact the lash factory, it would always give you the benefit of having special pricing from that factory.
Lash Customization Options
If you find a lash factory, you can discuss getting custom lashes made for your business. Can a wholesaler or middleman offer you to have customized lashes? It would be very difficult for him to accommodate this request as they will not have the resources to do so.
So, only the lash factory can provide you with customized lashes.
Combined Bulk Production
One great advantage you can have with a lash factory is to avail a special discount on a certain type of eyelashes. If a lash factory is manufacturing lashes for a buyer, it has to manufacture a certain amount to meet the economies of scale in order to be profitable.
If you also require those types of eyelashes, then it will be more convenient for the lash factory to offer you special discounted prices for those eyelashes. That is because that factory is already manufacturing those eyelashes and manufacturing more prices will not incur much extra cost in terms of machines and production setup.
This may not be the case every time but still, you would have a high chance of getting special prices if you are successful in finding a lash factory.
Price Check with Lash Wholesalers
Even if you don’t want to work directly with a factory, you must still know how to find it. That is because you would be in a better position to negotiate lash prices with your supplier or a wholesaler.
You would come to know if your supplier is charging you higher than usual rates that a lash factory offers to a wholesaler.
Pro Tip: Just to cross-check the profit margins of your lash wholesale supplier, you can find a lash factory and contact them while posing to be a lash wholesaler. Let the lash factory quote you its best offer for certain MOQs of lashes.
You can have a better idea of how much profit margin your supplier is making by selling lashes to the retailers.
How to Navigate Your Search for a Lash Factory?
These are the guidelines that you need to follow while you search for a lash factory. If you keep the following points in mind during your search, you can be sure that you are heading in the right direction.
Look for the factories that deal in the most demanded types of lashes so that you may meet your sales objectives.
Look for the legal status of the factories you wish to work with. Also, check the reviews of the people who are already working with them or who previously worked with them.
Don’t forget to check the previous record of the factory. It will help you predict how it is going to be as your source.
Check if the factory has a quality assurance policy and if they give replacements for any type of defective merchandise. It will help you in maintaining your further professional ties with the factories.
See which factory is offering the most reasonable rates, compare the prices of similar products of different factories. It will give you the most precise idea.
Spending some money on getting samples and checking their quality is a very good idea. Sometimes, it seems that a professional deal with a factory will go fine. But when you get the product, it does not seem to be just as described. So, it’s better to get samples of different factories and choose the best product.
Getting Prior Knowledge of Lashes
It is very important to get prior knowledge regarding the lash business. It will help you keep your search and selling process smooth. You need to know the places with the most numbers of lash factories.
China has been the leading manufacturer of most products including lashes. Other countries that deal in lash business on a wider scale include the USA, UK, and Korea, etc.
You need to know the general types of eyelashes so that you may be able to decide which type you should deal in.
General know-how of the manufacturing procedure of fake lashes is also of considerable importance. It gives you an idea of the cost and hence, facilitates you in making smart choices.
When you are done with addressing various confusions associated with finding a lash factory, you can move on towards the main topic that is “how to find a lash factory?”.
How to Find a Lash Factory?
We have already established the importance of finding a lash factory along with the tips to refine your search. So, how to find a lash factory?
The answer may seem simple to some people but just like most situations, there are many sides to this riddle too.
While the basic and traditional search techniques are also important, let us try to navigate our search so that we leave no page unturned.
Following are the ways to find a lash factory.
There are multiple methods that you may use to search for a lash factory fitting your requirements. The most important methods to find a lash factory have been discussed below.
1. Search Lash Factory On Google Search.
Google is a famous search engine, whenever you think of searching or finding anything, the first idea that comes to your mind is that of googling it.
Make sure to follow the suggestions that Google provides. Look for the Google autofill options and see if they match your search requirement.
Most of the time the first page shows the famous factories that may or may not meet your criteria, you can scroll down and look for the other options that it offers.
Start making a list of lash factories that you find from Google search results. Keep exploring Google search results until it starts showing irrelevant information.
Pro Tip: If you don’t want to spend much time on Google, at least try to explore the first three Google search result pages.
2. Search Lash Factory On Google Image Search.
Sometimes, a whole page full of words cannot answer your question or may not be able to cater to your needs. Instead, a picture can do the task.
You may search for the images of your desired products, the links under the pictures may direct you towards the manufacturers of those products.
You may also use other search engines like Bing, AOL, and Yahoo to search for a lash factory. While searching on these engines, make sure to narrow down your search so that you may get the most relevant results.
Narrowing down the online searches is quite easy. You can just add a few more words to what you type in the search bar. For example, instead of typing “factories manufacturing eyelashes” you might type “factories manufacturing mink eyelashes”.
3. Search Lash Factory On YouTube.
YouTube is also a very powerful search engine. What you cannot find in Google search, is sometimes available on YouTube with visuals. YouTube won’t only help you find a good lash company but will also provide you with some other useful information.
That information can help you determine whether you are in the right direction in your search or not. It can also help you understand this whole lash business in a better way.
4. Search Lash Factory On Instagram.
Nowadays, Instagram has become more of a business-centric place rather than seeing the photos and videos of your loved ones. It is one of the most rapidly expanding social media platforms and hence, you may find your desired manufacturers via this medium too.
Just utilize its search feature and you will have a lot of results related to lash factories as shown in the screenshot below.